In 2022, Snapchat Revenue Growth has Ramped up by 38%
$27.9 B
As per the Q1 2022 earnings report, Meta Platform ad revenue saw 6% growth YOY to $27 billion and the total revenue was pulled up by 7% YoY to $27.9 billion. The Daily active users on the Facebook app were up by 4% to 82 million. eMarketers predicts that in Q2 the ad revenue is expected to rise from $28 billion to $30 billion range. On the other hand, Meta is ramping up its Reels investments.
38%
In the first quarter of 2022, Snapchat revenue growth has ramped up 38% YOY to hit $1.06 billion and in Q2 the company predicts that revenue growth would be between 20% and 25%. Snap’s daily active users rose to 18% YoY to hit 52 million, to reach 332 million. On daily basis, over 250 million users connect with AR features on the other hand content creators have built more than 2.5 million Lenses.
52%
After Google announced third party cookie deprecation, there have been shifts in marketer priorities. As per the 2022 North America Quantcast State-of-the-Industry Report, 8% of the professionals say that they are planning for the cookieless future was either their top, 52% say it is their top priority, 18% planning to deal with the issue in 2022 and 4% wants to wait until Google deprecates third-party cookies in 2023.
$141.96B
As per a new survey, 49% of US consumers have been served incorrect ads. In that 49% who have received incorrect ads, 42% directly unsubscribed from the brand’s content. 24% said that they have blocked the brand on social media. But despite these issues, digital advertising is a booming industry US programmatic ad spending would hit $123.2 billion in 2022 and would reach $141.96 billion in 2023.
345.3M
Twitter has made an agreement with Elon Musk to sell its social media platform to the world’s richest individuals. As per some sources Musk's net worth at over $260 billion and he offered Twitter at $43 billion. As per eMarketer predictions, Twitter's US ad revenues per user (ARPU) would increase 41.6% to $53.63 in 2022 to $75.98. By 2022, Twitter would have 345.3 million global users and this brings $5.58 billion in ad revenue for the company.