Mobile Ad Spend Leapt 23% in 2021
204.5B
As per Adobe Analytics, in this holiday season, U.S online sales have been ramped up which is a new record. U.S consumers nearly spent $204.5 billion in the last two months which is 8.6% higher and also stated that there are nearly 1 trillion visits to retailers' websites. In this peak holiday season customers received 6 billion out-of-stock messages. Online sales hike up to 19.2% during Thanksgiving.
350B
App Annie's State of Mobile 2022 report revealed that Mobile ad spending has seen huge growth 23% of $295 billion YOY than the previous year and this spending further rise to $350 billion by end of 2022. In 2021, globally users have spent 3.8 trillion hours on mobile which 70% of the time 19.6 hours spent on social platforms like TikTok and Facebook. Downloads were also up by 5% and the top down loaded app was TikTok followed by Instagram and Facebook.
$52B
Key Digital Ad Trends and Forecasts for 2022 states that there is a drastic rise in digital advertising and it is predicted that by 2024 the Ad spending would rise to $65 billion. Digital advertising includes retail media, connected TV, social video, search, and more. By 2023, the marketers would spend more in retail media to $52 billion and by 2025, CTV ad spending would reach $34.49 billion.
75%
TV is considered the most valuable video format for achieving advertisers' goals. As per a survey, two in five advertisers would likely spend 16% more on CTV/OTT ad spending and one in four would like to spend 19% more on linear TV ads. As per the Advertising Convergence Report, US advertisers invest 25% more in video advertising this year. 75% of the young views opt TV as a viewing device.
3.4%
As per Auto dealers forecast, U.S auto sales would just increase to 3.4% in 2022 as there is a shortage of constrain vehicle inventory. 16,000 U.S. car retailers reported that there is a lingering chip shortage and there is a gradual rise in the inventory. When compared to last year's auto sales, the current sales were up by 3.1%.