U.S. Adults Spend Most of Their Social Media Time on Facebook
20
According to a June 2024 forecast, U.S. adults spend the majority of their time on Facebook averaging 20 minutes daily, followed by TikTok at 18 minutes. Among ages 18 to 24, time spent on Instagram, Snapchat, and TikTok is more than double that of the general population. Additionally, 87.9% of Gen Z uses social media, with TikTok and Instagram reaching 72% saturation among this group. By 2025, Gen Z is expected to outnumber millennials on Instagram.
84%
A recent Earnest Analytics report shows strong Amazon customer loyalty, with 84% of Prime Day shoppers exclusively buying from Amazon. Only 16% shopped at both Amazon and other retailers during summer sales. Amazon experienced a 46% rise in sales during Prime Week, followed by a 42% rise in July sales, and a 32% rise in TikTok shop sales. Despite Amazon’s dominance, overall online spending during Prime Day reached $14.2 billion, up 11% from last year.
$14 B
Businesses are increasingly adopting mobile robots for warehouse automation, but high costs are slowing market growth, according to a survey by Interact Analysis. A third of respondents cited budget constraints as the biggest barrier, with major deployments costing up to $1 million. Despite this, mobile robot sales are expected to rise, with projected revenues reaching $14 billion by 2027, as 75% of companies adopt cyber-physical technology in their warehouses.
20%
Target has determined its 2025 packaging sustainability goals, which include reducing virgin plastic usage and making its own-brand packaging recyclable or reusable by 20%. The retailer's virgin plastic use in 2023 was 47,000 metric tons, a 22% increase from its 2020 baseline, though this marked an 11% improvement over 2022. Despite efforts, Target still struggles to reduce its virgin plastic usage below the 2020 levels.
21%
Walmart's second-quarter revenue hit 4.8% YOY to $169.3 billion, with operating income up 8.5% to $7.9 billion. U.S. net sales increased by 4%, and global e-commerce sales rose 21%. Walmart raised its full-year sales outlook, expecting an increase of 3.75% to 4.75%. CEO Doug McMillon highlighted strong consumer demand, with pickup and delivery outpacing in-store sales. Walmart+ memberships and marketplace sales also saw significant growth, contributing to the company's overall performance.
$35.9B
Mars is set to acquire snacks manufacturer Kellanova for $35.9 billion, marking the largest food and beverage deal since 2015. Kellanova, known for brands like Cheez-It and Pringles, will join Mars Snacking, alongside M&M’s and Kind bars. The deal is anticipated to close in early 2025. Mars, which has expanded beyond candy into packaged foods and pet care, continues to diversify its portfolio with this acquisition.
67%
According to Optimove Insights, 67% of consumers expect marketing fatigue by November 1, 2024, due to overwhelming brand messages. However, the Holiday 2024 Consumer Shopping Intentions report highlights rising consumer confidence, with 61% planning to spend more on gifts and 95% likely to revisit a brand after a positive experience. To counteract marketing fatigue, the report suggests that retailers focus on personalized, relevant messaging, and prioritize customer experience to maintain engagement and build loyalty.