81% of Global CMOs Believe Creativity is More Vital for Business

81%

Dentsu Creative’s 2024 CMO report revealed that 81% of Global CMOs feel creativity is more vital for business and 83% think creative ideas can transform business. The survey also stated that 79% view marketing as key to business transformation, while many CMOs see generative AI as a business enhancer. Consequently, 79% plan to invest over 10% of their budgets in innovation.

$1.2B

NBCUniversal has broken records by achieving the highest advertising revenue with its Olympic and Paralympic programming. The company has said that it will hit $1.2 billion in ad sales for the 2024 Paris Olympics and its digital ad revenue has reached a new milestone. Notably, over 70% of the advertisers are new to the Olympics, with more companies participating in Paris than in Rio and Tokyo combined. Revenue from new sponsors is nearing $500 million as brands seek to connect with global audiences.

3%

Recently Etsy launched its first buyer membership program for the US people and its Q2 sales increased by 3%. This program will be launched in mid-September and provide various offers, including free domestic shipping on millions of items, a birthday bonus, special discounts, select merchandise, and an annual gift from an Etsy seller, at no cost to sellers.

4.6%

Amazon's retail sales growth is stable in 2024, where its Q2 online store sales rose by 4.6% to $55.4 billion and physical store sales up by 3.6% to $5.2 billion. Growth in retail-adjacent services was strong, with ad revenue increasing by 19.5% YOY to $12.8 billion, subscription revenue rising 9.8% to $10.9 billion, and third-party seller services revenue climbing 12% to $36.2 billion. Net income, including AWS, doubled to $13.5 billion.

1.7%

Wayfair Q2 revenue dropped to 1.7% YOY to $3.1 billion, with U.S. revenue down 2% and international revenue up 0.3%. Despite these challenges, the company reduced its operating loss by 75% to $35 million and net loss by 8.7% to $42 million. Wayfair's active customer base remained stable at 22 million, with net revenue per active customer slightly decreasing to $540.

82.2%

Meta CFO Susan Li emphasized that their is a steady growth in young adult app usage in the US and Canada over the past several quarters. While young users are active on Facebook, they primarily engage in specific activities like buying on the Facebook Marketplace rather than scrolling the feed. Despite this, Marketplace and Groups remain under-monetized compared to the main feed, which is expected to account for 82.2% of Facebook’s ad revenue in 2024.

60%

A study by PrivacyEngine reveals that 60% of consumers feel their personal data is misused by companies, reflecting significant mistrust in corporate data practices. The global survey, involving over 1.3 million participants, found that 42.7% prioritize avoiding data breaches, while 46% feel they have lost control over their personal information. The findings underscore businesses' importance in implementing robust data privacy measures and prioritizing transparency to rebuild consumer trust.