Clienteling Helps to Drive AOV by 1.26x, Becoming a Key Marketing Channel

87%

Clienteling helps brands build 1 to 1 relationships between store associates and customers, enhancing the shopping experience. Veronica Beard discovered that every fourth interaction led to a sale, with a 35% conversion rate, and 87% of these sales were in-store. Using clienteling had a tremendous average order value (AOV) for the users. From June to September 2023, clienteling accounted for 9% of sales and increased AOV by 1.26x. Untuckit's clienteling made up 11% of sales, becoming a key marketing channel. Creativity is needed to drive conversions despite the expected 2.8% growth in US retail sales.

$400 B

The vice president of media strategy at Ansira Liz Nelligan said that media ad spend is key to knowing one's business goals. US ad spending is projected to hit $389.49 billion this year and grow 6.8% to exceed $400 billion by 2025. Advertisers must navigate AI tools and consumer trends to enhance brand visibility in late 2024.

$14B

The 2024 Amazon Prime Day event is set to generate $14 billion in US online sales, a 10.5% increase from 2023, making it the largest in Amazon's history. This sale is projected to hit $7.1 billion in online sales as it is the biggest day for mobile shopping in 2014. The event, promoted by Megan Thee Stallion, impacts the retail industry significantly, with other major retailers like Target and Walmart also hosting sales.

$350 M

Recently Costco has announced that from Sept. 1, the company will surge its annual membership fees in the U.S. and Canada. For individual pay, it was $65—a $5 increase and for business members, it would be $130, a $10 increase, this would result in generating $350 million in sales and profit over the next two years. These changes will affect about 52 million members, with over half at the Executive level.

85%

National Retail Federation survey stated that 55% of back-to-school shoppers have already started their shopping and 85% of the shoppers plan to shop during July sales like Amazon Prime Day. K-12 families expect to spend $874.68, while college families anticipate $1,364.75. Total spending is projected to be $86.6 billion for college and $38.8 billion for K-12, slightly lower than last year's record.

84%

As per the Q2 trend report from Jungle Scout, inflation has greatly affected 84% of shoppers by consumer spending habits. In this Q2, about one-third of the people have decreased their spending while Gen Z has increased their spending. Social media purchases rose by over 20%. Categories like patio, lawn, and garden saw an 80% sales boost. 50% of consumers start their product searches on social media rather than ads on e-commerce marketplaces like Amazon, so the report highlights social advertising.

277.65 M

In Q2 2024, Netflix significantly exceeded Wall Street's expectations, adding 8.05 million new subscribers and reaching a total of 277.65 million globally. The company reported $9.56 billion in revenue which is up by 17% and $2.15 billion in net income, surpassing forecasts for both revenue and earnings. From 2025, Netflix will stop reporting subscriber numbers frequently rather focusing on user engagement and financial metrics.