84% of US Marketers Prefer to Invest In Retail Media
53%
53% of brands leverage data and media opportunities with retailers not carrying their products, as per August 2023 Merkle data. Retailers like Walmart, Home Depot, and Albertsons are opening retail media networks to non-endemic advertisers, capitalizing on revenue opportunities. With 84% of US marketers likely to invest in retail media due to third-party cookie deprecation (April 2024 LiveIntent report), strategic non-endemic advertising must complement existing brands.
34.2%
34.2% of marketers rarely or never measure their marketing ROI, and nearly half do not understand the link between results and decision-making, according to Marketing Week’s 2024 Language of Effectiveness survey. Of the 1,200+ marketers surveyed, 39.7% rarely or never measure campaign-driven pipeline growth, and 39.2% do not track improvements in customer conversion rates.
70.5%
March 2024 eMarketers prediction stated that 70.5% of US traditional search ad spend will be captured by Google by 2026. In 2024, Google's search ad income will reach $62.87 billion, and its search ad business will be ten times more than that of Microsoft. Additionally, 71% of adults worldwide believe generative AI will significantly impact search engine companies, while 61% of Gen Zers are using AI tools instead of search engines, per December 2023 data.
80%
Worldwide 80% of the manpower is deskless, as the manpower needs to work beyond the boundaries of a desk or office, of which 613 million are from the retail, restaurant, and hospitality industries. Frontline worker's core responsibility is customer interaction, which is increasingly demanding as foot traffic is expected to match pre-pandemic levels by Q3 2024 and surpass them in 2025. Data shows workers use more than enterprise applications daily, wasting 62 days a year on navigation. Simplifying tech access, like Point B’s app, helps reduce administrative tasks, enhance training, scheduling, and HR integration, allowing frontline workers to provide better customer service and drive business success
74%
Success in social media marketing varies by generation, with younger marketers being more confident and adept. A February 2024 survey by Anteriad and Ascend2 found that 74% of B2B marketers noted increased social media use for B2B research and decision-making. Younger B2B marketers reported a larger increase, aligning better with current digital habits and achieving higher engagement and revenue growth.
6%
According to MediaRadar data, TikTok ad spending in the US has gradually reduced after the app ban. In March the ad spend was 19% YOY, now dropped to 11% in April and 6% in May. Even the top TikTok ad spenders gradually dropped their ad spending. Despite TikTok's popularity, the potential ban has led advertisers to shift spending to other platforms, with Meta and Google likely to benefit.
64%
Gartner survey revealed that 64% of the users say that, they would choose businesses that say no to AI in their customer support. Additionally, 53% would consider switching to a competitor if a company used AI for customer service. Despite 60% of customer service leaders feeling pressured to adopt AI, customer concerns about AI, such as difficulty reaching a person, job displacement, and incorrect answers, must be addressed to build trust and streamline service experiences.