LinkedIn will Capture Nearly 25% of US B2B Ad Spending by 2024

$101B

As per 2022 E-Commerce & Retail Media Forecast, global advertising revenue for retail-based companies would pull up from $88 billion in 2021 to $101 billion by 2022. This year the retail media spend resembles 18% of global digital advertising and 11% of total advertising. GroupM predicts that retail media advertising would hit 60% and reach $160 billion by 2027.

60%

As per the new survey by Gartner revealed that 60% of CMOs want to cut marketing analytics teams by 2023 and only 53% of marketing decisions are influenced by data. As Google announced it will stop using third-party cookies, making the marketers have their own data in preparation.

25%

LinkedIn the social platform provided an excellent way to connect professionals and attract new talent. US B2B display ad spending on LinkedIn would be $3.01 billion in 2022 and this number will hit $4.56 billion by 2024. LinkedIn would take account 25% of all B2B digital ad dollars spent in the US. In addition, LinkedIn will account for 44.0% of all US B2B display ad spending and this share would increase to 50% by 2024.

3M

TikTok’s popularity has pushed the app into the biggest technology company focus including Apple, Microsoft and Google to showcase their brands beyond traditional advertising. These three tech giants have TikTok accounts with nearly 3 million followers and over 8.5 million likes between them. While Apple has more than 1.3 million fans on this platform, Google and Microsoft have 403,000 and 143,000, respectively.

231%

Analytics firm Triple Whale revealed that Direct-to-consumer (D2C) brands spent 231% more advertising on TikTok in Q2 compared to the prior year, with expenditures of $30 million. eMarketers predicts that 58.1% of American teens ages 13 to 17 use TikTok once per day. So, large-to-midsize brands are spending on TikTok with revenues of $1 million to $5 million.