Instagram Users would Rise to 58.1% for the Next Year

83%

2022 Accessible Marketing Survey revealed that compared to the past, 83% of businesses are doing great in order to provide accessibility in digital marketing. One in four US adults are with a physical or mental disability, yet they are often excluded from digital marketing messages due to accessibility barriers. Due to this, 53% of marketers account for cognitive disabilities in digital content and improvements are made to support the consumers who face cognitive challenges.

20%

Google and Alphabet CEO Sundar Pichai announced that he wants to make the company 20% more efficient which could be achieved by rapid hiring, headcount cuts and a slowdown in ad spending. The company is willing to speak more about its Pixel 7 and Pixel 7 Pro phones, and its first smartwatch ever, the Pixel Watch at the hardware event on Oct. 6. at 10 a.m. ET.

58.1%

Instagram recently stated that the company is planning to refocus its social commerce efforts on initiatives that on driving advertising revenues. As the company’s average price per ad in Q2 dropped to 14% YoY after decreasing 8% in Q1. The number of US teens who use YouTube once per month would rise from 89.4% to 89.9% by 2023. TikTok’s users raise from 67.5% to 70.3%. Meanwhile, Instagram users would rise to 58.1% for the next year and would rise beyond that.

$19.92 B

As per eMarketer predictions, US digital ad spending by the media and entertainment industries would hit $14.86 billion and $12.30 billion in 2022 and would reach $19.92 billion and $14.57 billion by 2024. Even compared to the prior years, US digital ad spending in entertainment would double in 2022.

$3.30 B

As per eMarketers, in 2022, US podcast ad spending would hit $1.73 billion and this percentage would double to $3.30 billion by 2026. The data from August 2022 Podsights stated that Podsights is a marketing attribution platform for podcast advertising and pre-roll spots generated about 5% more website visits during Q2.