YouTube Shorts has 1.5 Billion Viewers Every Month

1.5B

Now YouTube shorts has given a new platform for the marketers to engage more consumers and recently Google has announced that YouTube shorts has 1.5 billion users each month. Whereas TikTok disclosed that it has 1 billion monthly users and these users pull up by 1.6 billion by the end of March. YouTube ad revenue has increased 46% to $28.8 billion.

84%

A new survey from Numerator revealed that 84% of consumers plan on celebrating the Fourth of July, 64% like to spend less than $100 and 28% plan to spend more than $100. Whereas Gen X is more likely to spend above $100 and 62% say they plan to take advantage of sales. This survey was conducted on 1,259 individuals in early June.

$79.6B

Now Twitter is in partnership with Shopify to provide marketers with another tool to support their e-commerce efforts. With this Twitter’s user base rose by 12% last year to 214.7 million which includes 37.5 million users in the U.S. As per Insider Intelligence predictions social commerce sales in the U.S. would hit $79.6 billion by 2025.

8.4%

As per eMarketer predictions, two-thirds of the U.S population would use the social network on monthly basis this year. In 2022, 4.0 million Gen Z would become social network users which is 8.4% up over 2021. As a result, all the major social networks will see growth Reddit would be up by 15.3%, TikTok by 11.5%, Instagram by 10.5%. Pinterest 7.9%, Twitter 5.9%, Snapchat 5.1%. and Facebook will be up 4.9%.

$3.69B

In the U.S, there is a significant rise in influencer marketing spending by 33.6% to $3.69 billion. As per March 2022 research by Meta Platforms conducted in nine countries revealed that 78% said creators helped them to discover new brands. 49% of US Gen Z adults and 50% of Millennial adults followed at least one travel influencer.