YouTube has Launched an Advertising Capability called YouTube Select.

60             

YouTube has recently launched a new advertising capability called as YouTube Select. This new technology helps the ads appear in viewers Shorts feeds among the popular and relevant videos. So, now marketers need to include a 60-second video or less along with the other assets. 

$54.55 B  

Parent company Alphabet announced that Google’s advertising revenue dropped for the second consecutive quarter. This drop is relatively low compared to overall ad revenue of $54.55 billion versus $54.66 billion. YouTube’s revenue was down 3%, search and other revenues slightly increasing less than 2%. 

$28.65 B  

Meta Platform saw revenue growth of $28.65 billion in Q1 after seeing several quarters of declines and the company wants to resume focus on artificial intelligence. The company wants to hit $29.5 billion to $32 billion in revenue in Q2. Recent metric shows that people are resharing Reels posts more than 2 billion times daily.   

7%      

Missing the analysts expectations Snap revenue shrink 7% YOY in Q1 to $989 million. The daily active users increased by 15% YOY to 383 million and Snapchat’s paid grew to over 3 million users. The downfall of ad sales made the company use AR and an AI chatbot to get back on track. 

23%

As per Amazon’s earning statement, its advertising revenue increased by 23% YOY in Q1 to reach $9.5 billion and total revenue hit $127.4 billion. Insider Intelligence report revealed that 61% of consumers search for products online on Amazon. 

11.9%   

The latest earning reports of WPP state that the company has seen 11.9% hike in overall revenue and a 4.9% increase in like-for-like revenues in Q1 2023. The CEO has announced that in future the holding company’s investments in artificial intelligence. 

29%  

Uber announced that its revenue grew up by grew 29% in the recent quarter. In the US, ride-hailing businesses helped Uber to recover from the pandemic and grow faster 40% from a year ago. Strong financial support came from tech companies like Microsoft, Google’s parent company and Meta.