80% of Engineers Must Upskill by 2027 Due to Generative AI

90%

A study shows that 90% of organizations plan to invest in generative AI (GenAI) for marketing by 2025, yet 90% of CMOs do not fully understand its potential. Currently, 75% of marketers use GenAI mainly for basic tasks, with only 18% using it for audience building. Despite strong returns in personalization (92%) and customer satisfaction (89%), concerns about data security and privacy are major obstacles, cited by 61% of marketers.

80%

A recent Gartner report indicates that 80% of the engineering workforce will need to upskill by 2027 due to the rise of generative AI (GenAI). The demand for AI engineers is projected to grow significantly, with 56% of software engineering leaders identifying AI/machine learning (ML) engineers as the most in-demand role for 2024. Additionally, organizations will need to invest in AI developer platforms to enhance AI capabilities and support the integration of AI into enterprise solutions at scale.

250,000

Amazon plans to hire 250,000 transportation and warehouse workers for the 2024 holiday season, maintaining the same level as last year to meet rising e-commerce demand. Online holiday sales are expected to reach a record $240.8 billion, up 4.9% from 2023, while broader holiday spending is set to increase by 3.2%. Despite a softer labor market, Amazon's hiring efforts surpass those of competitors like Target, which aims to bring on 100,000 seasonal workers.

57%

TikTok is enhancing its Search Ads to improve product discovery, allowing brands to target specific keywords for their campaigns. Notably, 57% of users utilize TikTok’s search functionality, and 23% search for something within 30 seconds of opening the app. Brands that run Search Ads alongside In-Feed Ads experience an average 20% increase in conversions. This update positions TikTok as a key platform for advertisers aiming to engage users actively searching for products.

52%

A recent Gartner survey found that only 52% of senior marketing leaders, including CMOs, can demonstrate marketing's value and receive credit for its contributions to business outcomes. Among 378 respondents, 40% identified CFOs and 39% identified CEOs as the most skeptical about marketing's value, with 47% of CMOs viewing marketing as an expense rather than a strategic investment. To overcome these perceptions, experts suggest that leaders focus on long-term metrics, enhance data involvement, and invest in marketing talent to highlight the true impact of marketing efforts.

9%

Microsoft is launching a major update to Windows 11, which currently represents just 9% of its $245 billion revenue for fiscal 2024. The new version 24H2 aims to enhance basic PC functions, with active Windows 11 devices increasing by 50% year over year. Key features include improved energy management, faster internet access via Wi-Fi 7, and new file compression options, making the update significant for users looking for efficiency and functionality.

70%

Grocers are enhancing their shoppable video and connected TV (CTV) strategies by focusing on several key points. Currently, 70% of digital video advertisers utilize commerce video, which is projected to grow to $63 billion in 2024, outpacing the overall media market. However, around 70% of consumers express annoyance with these ads, leading to potential negative actions, such as switching brands. To improve engagement, retailers should create informative, longer ads, consider consumer preferences, and balance ad frequency while also exploring partnerships with social media influencers.