38% of Shoppers Discover Brands Via Social Media Ads
38%
According to GWI's Social Media Trends Report, 38% of shoppers discover brands via social media ads, more than through search engines 37% or TV ads 35%. TikTok has seen its user base for brand discovery triple since 2020, with over two-fifths of TikTok Shop users buying from brands they discovered on the app. Additionally, 39% of Pinterest users seek style inspiration on the platform, with Gen Z being 54% more likely than average to use it.
3%
Target's Q1 performance fell short of expectations, with sales dropping 3.2% to $24.1 billion and operating income declining 2.4% to $1.3 billion. Despite a slight rise in digital sales, overall comparable sales fell 3.7%. Target plans to cut prices on nearly 5,000 grocery, household, and beauty items by summer's end, and has launched a new low-priced private label called Dealworthy.
77%
E.l.f. Beauty's aggressive marketing strategy has boosted sales by 77% to $1.02 billion in fiscal 2024. Marketing spending rose to 25% of net sales, with digital and marketing budgets hitting 34% in the recent quarter. Key campaigns, like the collaboration with Liquid Death, have significantly increased brand visibility and attracted new customers.
$76 B
Amazon aims to boost its ads business and unveiled new features at its Publisher Services summit, including Signal IQ and an expanded Transparent Ad Marketplace for all streaming TV publishers. These updates supported Amazon’s ad revenues, which reached nearly $47 billion in 2023, a 24% increase from the previous year, with forecasts to exceed $76 billion by end of 2025. CEO Andy Jassy emphasized the significance of the advertising sector in driving future growth.
183%
Ads published on retail media networks have a 183% higher engagement rate according to DoubleVerify's Global Insights report, which analyzed over a trillion impressions from over 2,000 brands across 100 markets. Despite this high engagement, only 36% of ads on retailer's ecommerce sites were viewed, compared to 73% for audience extension inventory. RMNs are a safer choice for advertisers and have 31% less ad fraud compared to benchmarks.
32%
Teads survey revealed that only 32% are getting ready for the end of third-party cookies on Google Chrome. Despite Google's third delay of the cookie phaseout, 45% of publishers expect a significant revenue decrease when cookies disappear. Additionally, 70% of publishers reported that less than 25% of their readership logs in, highlighting the challenges of cookieless solutions that require logins.
43%
According to ZBD Gen Z Gamer Study, surveying over 2,000 US Gen Z gamers revealed that 65% play video games for more than 3 hours daily, 72% feel authentic while playing online and 43% feel ads in games ruin their gaming experience. Gen Z’s spending power is estimated at $360 billion in the US. Notably, 81% of respondents have played or would play a game based on a non-gaming brand, and 74% would be more receptive to ads if rewarded with Bitcoin and 47% consider Bitcoin as real money.