Marketers and Retailers are Integrating AI Tools in Their Business

59%       

According to Piper Sandler's survey, Nike remains the dominant choice among teens for footwear and clothing, with 59% as their favorite footwear brand and 34% as their top clothing brand. E.l.f Cosmetics leads in cosmetics with 38%, while Amazon tops e-commerce sites at 55%. TikTok and Instagram remained the preferred platforms for younger users.

71%   

An Adobe survey of 3,000 U.S. consumers revealed that 71% believe using generative AI for virtual product trials would enhance their online shopping confidence, while 58% reported improved experiences due to AI in e-commerce. Over half 52% expressed willingness to utilize generative AI for clothing purchases. Marketers and retailers are adopting AI for diverse functions, including customer service and marketing, aligning with broader industry trends indicating AI's growing role in retail operations and consumer interactions. 

15%          

Snapchat platform introduces the Snap Advanced Partner Program, targeting marketing agencies already engaged with Snapchat. The program promises enhanced collaboration opportunities for campaign execution and new solutions, leveraging Snapchat's appeal to marketers due to its AR capabilities and youthful user base. Agencies can apply for badged status, offering benefits like advanced marketing tools and dedicated support, with positive feedback from pilot partners like VaynerMedia's John Terrana. Snapchat anticipating revenue growth between 11-15% YOY for Q1. 

51%  

February 2024 report by Snap Inc. and IPG Magna reported that, cooking recipes reign as the top influencer-created social media content, resonating with 51% of global social media users. The preference for cooking or lifestyle content over tutorials or product reviews indicates a desire among users to see products integrated into their daily lives, while shoppable videos offer a seamless transition from inspiration to purchase. Retail media networks could collaborate with popular cooking or lifestyle creators to extend advertiser reach on social platforms. 

2.9% 

Taboola's Industry KPI data states that, US small businesses (SMBs) achieve higher clickthrough rates (CTRs) on smartphones than enterprise businesses, with SMB ads on tablets yielding 2.9% CTRs, while smartphones show 2.8%. In contrast, enterprise businesses record 2.7% CTRs on smartphones. While enterprise businesses excel on desktops and tablets, SMBs can capitalize on smartphone CTRs to engage consumers effectively. Taboola's analysis across five industries reveals food and beverage display ads leading with 0.3% CTRs, suggesting unique advantages for marketers in this sector. Despite a mere 0.1% lead, SMBs should utilize their smartphone advantage to foster deeper connections with consumers. 

91.7%  

As per the US Social Commerce Survey, time spent on TikTok is slowing, but it's not necessarily linked to TikTok Shop activity. Nearly two-thirds (62.5%) of US TikTok users noticed a change in shopping-related content in the six months preceding the survey. 91.7% of respondents said they noticed a change in their TikTok usage either rose or remained unchanged in that period and 70% reported an increase. The TikTok users growth is plateauing naturally, with 107.8 million US consumers already monthly users. 

614  

According to a new state filing, Apple is laying off 614 workers in California, marking the company's first significant job cuts since the Covid pandemic, following the cancellation of a long-running project to build an electric, self-driving car. Positions affected include machine shop managers, hardware engineers, and product design engineers.