Consumer Spending on Generative AI Apps Soars to $1.1B
$1.1B
Global consumer spending on in-app purchases and subscriptions hit $150 billion in 2024, up 13% YoY. Non-gaming apps outpaced gaming, growing 25% YoY. Generative AI apps surged 200%, reaching $1.1 billion. Mobile usage soared 5.8% YoY to 4.2 trillion hours, with social media and streaming leading revenue.
$271 B
Store brand sales hit $271 billion in 2024, growing 3.9% YoY and outpacing national brands. Refrigerated, food, and beverage categories saw the highest growth. Major retailers fueled this trend with new private label launches, reinforcing the value and appeal of store brands.
$7.99
Netflix is raising prices again, with standard plans increasing to $17.99 and premium to $24.99, aiming to reinvest in new programming. The company reported record revenue of $10 billion in Q4 2024, fueled by subscriber growth and hit content like Squid Game’s second installment.
35%
Snapchat creator partnerships boost both brand awareness and purchase intent, with creator ads driving 12% more attention and 25% higher unaided brand awareness. Research shows Snapchat creators are seen as more relatable, making them a powerful tool for full-funnel marketing strategies.
$6.53 B
Omnicom and IPG anticipate modest revenue growth following their merger, with Omnicom projecting 4.5% growth in 2025 and IPG expecting around 4% annual growth until 2029. Despite forming a major advertising powerhouse, they face stiff competition from tech giants like Google and Meta, which dominate global ad spend. The merger is expected to yield $750 million in savings over two years, likely leading to layoffs that could impact client relationships.
13.2%
As digital competition intensifies, Contentsquare’s 2025 Digital Experience Benchmarks reveal that turning traffic into conversions is increasingly difficult. Despite a 13.2% rise in digital ad spending, conversion rates dropped 6.1% year over year, driven by declining organic traffic and growing reliance on paid channels. User frustration remains a major issue, with 40% of online visits affected by slow-loading content and poor experiences.
$60 B
Meta plans to invest $60–$65 billion in 2025 to expand its AI infrastructure, including a massive data center and 1.3 million GPUs, CEO Mark Zuckerberg announced. He called 2025 a “defining year for AI,” with Meta AI aiming to serve over 1 billion users. Despite heavy spending, Meta remains confident in its long-term AI strategy, driving innovation and maintaining U.S. tech leadership.