Global Advertising Surpassed $1 Trillion in 2024

$1 T

In 2024, the global advertising industry exceeded $1 trillion in revenue for the first time, with tech giants like Google, Meta, ByteDance, Amazon, and Alibaba capturing over half of this total. This milestone underscores the dominance of digital platforms in the advertising sector, highlighting the critical need for marketers to prioritize digital strategies to remain competitive.

50%

Over 50% of brands plan to increase their influencer marketing budgets in 2025, with some allocating up to 20-30% of their total marketing spend to this channel. This trend reflects the growing importance of authentic content and the effectiveness of influencers in engaging target audiences, especially as traditional advertising channels face declining returns.

80%

A significant 80% of marketers use artificial intelligence to enhance their digital marketing strategies.
AI applications range from personalized customer experiences to predictive analytics, enabling more efficient and effective marketing campaigns.

70%

Approximately 70% of web traffic now originates from mobile devices. This statistic highlights the imperative for businesses to optimize their digital content for mobile users to ensure accessibility and enhance user experience.

17%

Short-form videos generate the highest ROI among social media strategies, with 17% of marketers reporting it as their most effective format. Platforms like TikTok and Instagram Reels have popularized this content type, making it a crucial component of successful social media campaigns.

50%

By 2025, it is anticipated that 50% of all searches will be conducted via voice. This shift necessitates that marketers optimize their content for voice search to maintain visibility and relevance in search engine results.

43%

Approximately 43% of people use social media to inform their purchasing decisions. This statistic underscores the influence of social platforms in the consumer decision-making process, highlighting the importance of a robust social media presence for brands.