Creative Matters: 56% of Ad Success Tied to Quality, Says DataAlly
80%
YouTube and Facebook remain the most widely used platforms among U.S. adults, with 80% and 69% usage, respectively, while Instagram follows at 50%. TikTok’s growth has plateaued, but Pinterest, LinkedIn, and WhatsApp have seen slight increases. X (formerly Twitter) has seen a small decline, contrary to expectations, while Snapchat and TikTok dominate younger users, and Facebook remains popular with older audiences, emphasizing the importance of age-based preferences for shaping strategies in 2025, according to Pew Research
42%
In 2025, half of global advertisers plan to boost their media budgets, with a strong focus on performance marketing. According to the Ebiquity and WFA survey, 42% will increase performance marketing spend, up from 21% in 2024, while 78% plan to raise investment in addressable and connected TV. Additionally, 75% will increase spend on retail media, while 50% will cut back on linear TV.
275M
Meta is reportedly planning to introduce ads on Threads early next year, despite previous statements that ads wouldn't come until the platform reached a billion users. Currently, Threads has 275 million active users, and while CFO Susan Li emphasized that the platform won't be a major revenue driver in 2025, internal discussions on monetization are ongoing, suggesting that ads could be introduced once Threads hits around 500 million active users.
15%
Snap’s revenue rose 15% YoY to $1.37 billion in Q3, driven by strong growth in direct-response ads and the Snapchat+ subscription service, which more than doubled subscribers to 12 million. Daily active users (DAUs) grew 9% YoY to 443 million, while the number of active advertisers more than doubled. Snap’s Q3 ad revenue grew 10% YoY to $1.25 billion, with 16% growth in direct-response ads. The company anticipates continued growth, forecasting a 11-15% increase in Q4 revenue.
56%
DataAlly, an AI-driven marketing analytics platform, has launched its beta testing phase focused on optimizing Facebook ad creatives. With 56% of paid ad outcomes linked to creative quality, the tool offers real-time insights into ad performance, enabling marketers to fine-tune campaigns for better engagement and return on ad spend (ROAS). Beta testers can sign up to access features like creative testing analysis and ad creative tracking, enhancing creative strategies.
36%
Despite challenges in TV advertising, such as viewership fragmentation, over $4 billion has been invested by 931 first-time advertisers since 2021. Research from the Video Advertising Bureau shows that TV ads can significantly boost website traffic, with brands seeing a 12% increase in visits during their TV debut and a 20% rise afterward. Brands spending $10 million or more experienced a 36% jump in traffic, with direct-to-consumer brands seeing an average increase of 622,000 unique users monthly.
55%
Two-thirds of UK consumers think there’s excessive gambling advertising, with 74% supporting more regulation on social media and TV. Advertisers are set to spend a record £10.5bn this festive season, with a significant shift towards online media and out-of-home advertising. Meanwhile, 87% of marketers want a global framework for ESG communications, while 55% of CMOs are struggling to find talent with AI and tech skills to meet business needs.