Ad Budgets for Games Surged By 40%
40%
With over 213 million gamers in the U.S., gaming advertising continues to captivate marketers, with a new IAB report highlighting its significance on the first day of the annual PlayFronts marketplace. The report indicates that 86% of marketers deem in-game advertising as brand safe, with 40% intending to increase investment in this sector in the upcoming year. Projections suggest that ad spending in games will rise from $8.53 billion in 2024 to $11.49 billion by 2027. Despite social media leading in conversion and purchasing power, games excel in click-through rates, with 67% of marketers acknowledging their effectiveness, surpassing the media average of 65%.
$12.4 B
Nike CEO John Donahoe has acknowledged the brand's underperformance, highlighting a shift towards wholesale and product innovation. Despite a flat Q3 revenue of $12.4 billion and Nike’s direct revenue reaching $5.4 billion indicating a slight YOY increase, digital sales experienced a 3% decline. A company press release indicated that wholesale revenues grew by 3% to $6.6 billion. However, the net income for the year decreased by 5% to $1.2 billion.
30%
According to Advertiser Perceptions, offsite programmatic advertising is set to soar to $20 billion in 2024 from $7.5 billion in 2023, with retail media network spending in the U.S. projected to surge by 30% this year, mainly due to offsite programmatic media growth. The surge in demand is attributed to an expanding range of streaming services and publishers offering programmatic advertising. Retail media is anticipated to reach $81.6 billion in ad spending by 2025, comprising nearly a quarter (23.5%) of the total U.S. digital advertising market.
16.0%
Measuring creator marketing poses challenges as affiliate links offer direct attribution, yet many sales occur post-consumer exposure to creator content. Advertisers struggle with efficacy measurement, while paid social metrics align with standard ad channels, organic social posts contribute to brand equity. Affiliate marketing offers direct attribution but lacks insight into brand lift, advocating for a streamlined approach. With US influencer marketing spend projected to rise to $8.14 billion in 2024 a 16.0% rise, brands are increasingly focused on creator and influencer ads, with 96% of US advertisers maintaining or increasing investments in creator content compared to 2023, according to the IAB.
79%
Customer engagement platform Braze has announced its innovative AI features powered by Sage AI, aim to elevate marketers creativity and efficiency, offering personalized experiences at scale. With 79% of marketers recognizing AI's innovation potential, Braze bridges the gap between aspiration and reality, reshaping customer engagement profoundly. Through tailored recommendations and effective personalization, Sage AI empowers marketers to forge authentic connections, drive conversions, and boost brand equity.
4%
According to a Marketing Week poll of 2,827 respondents on LinkedIn, the majority 68% feel that working in the office for one to three days per week is ideal, with only 4% preferring a five-day office week. Additionally, findings from Marketing Week’s 2024 Career & Salary Survey indicate a trend toward returning to office-based work, with most workers working remotely at least one day per week. Participants emphasized the importance of finding a balance between home and office work to minimize distractions while maintaining team connectivity, recognizing that the optimal number of office days varies across diverse fields.
$2
Disney+ integrates Hulu, offering a combined library for Disney bundle subscribers in the U.S., streamlining access to both platforms within one application. With Hulu now accessible on Disney+, users benefit from seamless content integration, expanded upsell options, and enhanced user experience, marking a significant evolution for Disney's streaming services. Additionally, stand-alone Disney+ subscribers can upgrade their subscriptions to access Hulu content for just $2 more per month.