TikTok Ban Might Boost Meta's Ad Control, Yet Google, YouTube Also Benefit

$1.7 B        

LinkedIn announced that the company has hit $1.7 billion in revenue for premium subscriptions during last year, while there is a 25% increase in subscriptions in 2023. The company's overall 2023 revenues were $15 billion, driven by initiatives including AI-powered features for premium subscribers, contributing to strong growth in subscription revenues. 

22.5%  

As per preliminary analysis, TikTok ban would favor Facebook, Meta, YouTube, and Google. Estimated reallocation of TikTok's US ad revenues to Meta between 22.5% and 27.5% and could generate between $1.94 billion and $2.38 billion ad revenues by 2025 for Meta. YouTube and Google could also see gains of $1.74 billion to $1.94 billion from TikTok's departure from the US market. 

59%        

With the decline of third-party cookies, brands prioritize access to customer data. Over 59% of US digital retailers stated that gathering relevant customer data is a primary concern, while 37% of brands and agencies worry about having enough first-party data for targeting. Globally, 70% of internet users are willing to share communication preferences for personalized interactions and incentives, indicating a willingness to engage with brands in exchange for tailored experiences. 

19%

Seismic's research reveals a doubling in the number of EMEA CMOs overseeing sales enablement, rising from 10% to 19% in 2023. This shift in ownership signifies a promising trend toward greater collaboration between marketing and sales functions, driving a more cohesive go-to-market strategy. With a focus on data-driven decision-making and enhanced collaboration, organizations are poised to unlock the full potential of sales enablement, as indicated by increased interactions with customers and improved measurement and data quality processes.  

5%  

GetApp’s 2024 Biometric Technologies Survey revealed that consumer trust in tech companies safeguarding biometric data drops dramatically from 28% in 2022 to 5% in 2024. Comfort levels in sharing fingerprints, face scans, and voice scans have notably declined, attributed to security worries including data breaches and identity theft, with 63% expressing doubts about biometric technology accuracy. Additionally, 85% of consumers are wary of sharing personal data with generative AI tools, highlighting broader privacy concerns. 

30       

With competition intensifying from Target and Amazon, Walmart launches on-demand delivery from 6 a.m., offering products like baby items, home appliances, and work clothes for delivery within 30 minutes through Express On-Demand Early Morning Delivery. Walmart also announces the addition of live bait delivery from over 3,000 locations, accessible via the company's app or website, with free standard delivery for Walmart+ members. 

6% 

In US, overall sales have been on the rise since 2019, private-label brand sales surged 6% year over year to $217 billion in 2023, according to Circana. However, unit sales for private-label brands only saw a modest 0.9% increase annually. The report indicated growth in various categories including food, beverages, and beauty.