55% of U.S. Brands and Retailers Intend to Substantially Boost their Investments

4%  

To attract more advertisers during a period of increased interest in influencer marketing, Snapchat has introduced Creator Collab Campaigns. This move comes as the platform faces a challenging business environment, with Snap reporting a 4% YoY revenue decline in Q2. The release also highlights that time spent by Snapchat users watching Stories from revenue-sharing creators in the U.S. has doubled YoY, and the platform currently boasts 397 million daily active users.   

$70 T 

A recent study by Wavemaker highlights overlooking Gen X might result in missed profits for marketers. Generation X, the generation set to inherit $70 trillion from baby boomers and become the wealthiest in history. Despite their active presence on social media platforms like TikTok, Gen X feels largely overlooked in social advertising, with only 13% feeling represented. While 92% of Gen Xers use social media daily and constitute 28% of TikTok's user base, they receive only 5% of brand spending on influencer campaigns. 

55% 

As per Obsess and Coresight Research, 55% of US brands and retailers are planning to significantly increase their investments in immersive experiences over the next three years. This investment is driven by the desire to stand out in a competitive market. The top priorities for immersive experience investments in the next year include data/AI-driven personalized content, virtual reality/augmented reality, virtual stores, virtual events/fashion shows, social shopping, livestreaming and gamified shopping. 

26.9%   

Between January 2020 and August 2023, Max exhibited a higher show cancellation rate at 26.9%, surpassing the streaming industry's average of 12.2%. This surge in cancellations was triggered by Max's restructuring post-merger with Warner Bros. Notably, several streaming services, including Max, have introduced advertising. Currently, only 20.4% of Max viewers are exposed to ads, but this figure is expected to grow in the coming years, as indicated by forecasts. 

13% 

Amazon significantly exceeded analyst expectations for revenue and earnings in the third quarter, with revenue increasing by 13%, indicating a rebound after 2022 soaring inflation and rising interest rates. However, Amazon's fourth-quarter forecast, including the crucial holiday season, fell slightly below analysts' estimates, with a projected revenue range of $160 billion to $167 billion, but this still represents a 9.6% growth compared to the previous year.  

4.6% 

IBM exceeded expectations in its third-quarter results, outperforming both revenue and profit estimates. However, to meet its 2023 target, the company must generate $5.4 billion in free cash flow in the fourth quarter, a figure higher than its total for the first nine months of the year. IBM's third-quarter revenue grew by 4.6% YoY and its Software unit produced $6.27 billion in revenue, which is 8% up and in line with the $6.27 billion. 

23%  

Meta has announced third-quarter results that surpassed expectations, with a 23% increase in revenue, the highest growth rate since 2021. The company expects fourth-quarter revenue in the range of $36.5 billion to $40 billion, and net income saw a substantial 164% YOY rise to $11.58 billion. This growth is attributed to the rebound of Meta's core digital advertising business.