YouTube is Actively Used by 80% of American Gen Z Individuals Aged 15 to 26
80%
According to a July 2023 survey, over 80% of American Gen Z individuals aged 15 to 26 engage with YouTube and nearly an equivalent percentage of this demographic actively be on platforms like Instagram or TikTok. More than half of them still visit Facebook. However, BeReal's trendy app has been responded by 15.1% of Gen Z.
57%
The percentage of email marketers integrating AI into their strategies have been increasing. According to a study by Ascend2 and RPE Origin, 57% of marketers in companies are using AI in their email campaigns, marking a significant increase from the 26% reported in a similar 2022 survey. Additionally, another 25% are intending to incorporate AI into their email marketing efforts in the future.
23.7 M
Threads is projected to rank second-to-last among social networks from 2023 through 2025, surpassing only Tumblr. By the end of 2023, Threads is expected to have 23.7 million users in the U.S., which is less than half of X's (formerly Twitter) user base of 56.1 million. However, Threads is anticipated to witness a 26.4% growth in its user base in 2024 and a 13.1% increase in 2025, bringing the total user count to 34 million.
4.99
From the recent Meta's potential ad-free subscription for Facebook and Instagram, TikTok is now exploring a paid subscription, ad-free option within the app. TikTok is looking to charge a monthly fee of $4.99, providing users with an ad-free experience.
$3 B
LG Energy Solution has a tie-up with Toyota, the world's largest automaker, with lithium-ion batteries for electric vehicles manufactured in the U.S. The agreement will support Toyota's growing lineup of battery EVs, including a new model set to roll off the assembly line in Kentucky. LG Energy Solution plans to invest approximately $3 billion to create dedicated battery cell and module production lines for Toyota, with completion anticipated in 2025.
15
Spotify is set to provide its subscribers up to 15 hours of free complimentary audiobooks each month, to enhance its competition with Amazon-owned Audible and improve its financial prospects. This offer, featuring a collection of over 1,50,000 titles, will initially be accessible to premium users in the U.K., Australia and then plan for U.S. users in the upcoming winter season.
5,000
Google is implementing strict measures against email spammers targeting Gmail users. Starting February 2024, senders who exceed 5,000 daily messages will be required to include a one-click unsubscribe option and authenticate their email addresses to deter spoofing, with a potential message delivery restriction for those frequently marked as spam below a 0.3% threshold, and similar changes will be applied to Yahoo.