US Gen Z’s Eager to Access New Social Media Platforms

36%    

As per the retailer’s Q2 results for fiscal 2024, in the US, Walmart has nearly doubled its size and for the past couple of years, is known as Walmart Connect. Walmart Connect grew its ad sales to 36% YOY in Q2. The advertisers using Walmart’s ad network were up 60% and have seen a 30% improvement in return on digital ad spend.

41%  

Place Exchange reveals that for the current year, billboards have grabbed the largest share of US programmatic out-of-home (OOH) ad spending by 41% followed by screens and TVs by 24% and display panels by 14%. US programmatic digital OOH ad spending has been doubled YoY.

40.1% 

As per eMarketers research, US Gen Z’s are very eager to access new social media platforms and explore them. Now 40.1% downloaded the Threads platform because it looked fun and 38.7% have been using it, as they wanted to try out something new and 19.5% are looking for an alternative.

47%    

In the US, the TikTok platform has millions of users and have 5 million businesses. But now nearly 47% of Americans support a ban on TikTok on account of its ties to China, 36% oppose a ban, while 17% are neutral as per a new Reuters study.

4.5 

In 2023, US social users spend more than half of their daily social time by watching videos, which is up by one-third compared to the pre-pandemic. As per Insider Intelligence forecasts, social video minutes rose by more than 20 points between 2019 and 2022, 4.5 in 2023, 3.0 in 2024, and just 1.7 in 2025, to reach 65.3 minutes per day.

415 M   

IBM stated that it is selling its weather unit Weather.com and its assets to Francisco Partners, a tech-focused private equity firm. The deal was an undisclosed sum and expected to close by April. The weather unit serves 415 million people monthly, so it is forecasted that the deal to be valued at more than $1 billion.

3.6%   

Zoom earning report has surpassed the predictions in Q2 and its revenue has hit $1.14 billion whereas $1.12 billion was expected by analysts. The quarter ended on July 31, has reached revenue of 3.6% YOY and net income jumped to $182 million. Now Zoom customers can start their free trials for automated meetings.