Global Advertising Revenues are Expected to Grow 9% YOY to $816 Billion
$816B
The latest forecast from Magna said that global advertising revenues are expected to grow 9% YOY to $816 billion in 2022. Digital advertising sales are predicted to pull up by 13% YoY in 2022 to reach 65% of total ad sales. The research has revealed that the investments in digital video 16% YoY growth, search 15% and social media 11% and global advertising revenues will grow by 6% by 2023.
$1
As per the report from GroupM and iSpot revealed that 17% of all ads advertised through CTV are playing when TV is off due to this marketers are losing $1 billion per year. 8% to 10% of all CTV ads are broadcasting on a dead screen. In 2017, CTV ad spending reached $2.6 billion and would increase to $18.9 billion in 2022, and hit $38.83 billion by 2026.
59%
GetApp survey was conducted on 301 marketers revealed that 65% feel that the emerging technologies help them to do their work best. 49% feel that they are facing challenges with much-hyped technologies. The top emerging technology is voice search 59% of the marketers are investing on it, IoT platforms 53%, and chatbot technology 49%. Overall, marketers feel that emerging technologies can help to enhance the customer experience.
300,000
Meta has purchased Unit 2 of Crayta in June 2021 and now it is planning to introduce the metaverse-weary as a stepping stone into the future via Crayta. This allows the Meta users to play games with their friends. This year Meta's social virtual reality (VR) platform, exceed 300,000 monthly active users. From January poll by Ipsos stated that 45% of US adults are mostly associated Meta with the metaverse, through which Meta's ad sales grew gradually.
30 B
This year Glossier collaborated with YouTube to sell products through YouTube Shorts and worked with more than 100 creators to produce short videos showcasing their products on their own pages. Shoppable video is a high-growth area for marketers to seek the attention of consumers with livestreams or video ads. YouTube Shorts now has 30 billion daily video views which is four times higher than the audience it drew a year ago.