Gen Z's Monthly Podcast Listeners Rose to 57%

330%           

Over the past five years influencer marketing has been the top leading channel in online marketing with a massive of 330%. As marketers are seeing strong returns in influencer advertising the entire market would rise another 17% YOY to hit a $30.8bn value in 2023. Chinese, US, and UK brands will make around 73% of total influencer ad spending this year as per OnlyAccounts.io.

157%  

SXM Media and Edison research state that US individuals aged 13 to 24 prefer to listen to podcasts. Gen Z's monthly podcast listeners rose to 57% which is approximately 24 million listeners. 66% of them tune in to podcasts to have some knowledge on the latest topics and 61% to keep abreast of social issues. 

59%   

Recently Twitter announced its ad sales performance, which has a slight drop of 59% YOY and the company is regularly falling short of its U.S. weekly sales projections. Musk had expected that subscriptions to Twitter Blue would increase 50% of Twitter revenue which resulted in a small increase of $1.18 billion in revenue in Q2 2022. 

3.4%  

As per eMarketers forecast, in 2023, US social network ad spending has decreased by 3.4% to reach $68.45 billion since it has been tracking it and the user growth will be just below 2% compared to the previous year. 

$1.1 T   

As per eMarketers predictions, Google’s share of US nonretail search ad spend has declined since 2021 and the company has seen $49.41 billion in US search ad revenue. On the other hand, Microsoft has strong future growth as it ties up with ChatGPT. Apple’s search growth is about $1.1 trillion from its App Store ads. 

$33.96 B    

Now Google has been dominating US ad share with $71.50 billion and it was $78.86 billion when combined with YouTube. Then followed by Meta with $51.35 billion with the combination of Facebook, Instagram and Amazon has stood at third place with $33.96 billion in 2023. Amazon is the clear winner, accounting for 37.6% of total US retail ecommerce sales this year and its biggest competitor, Walmart makes up just 6.4%. 

$360 B     

According to a recent study, the younger generation is more obsessed with food than ever, and Gen Z is entering the workforce with a disposable income of $360 billion annually. Despite food love and high spending power Gen Z’s has a low restaurant consumption range of between 10% to 11% which is less at their age than millennials.