TikTok and YouTube are preferred as most favorite and top-earning platforms
25%
2023 survey by The Influencer Marketing Factory stated that about one-fourth 25% of the influencers prefer to go live to their followers via YouTube and followed by TikTok with 8.7%, Facebook with 17.4, and Instagram with 14%. TikTok and YouTube are preferred as most favorite and top-earning platforms for creators in 2023.
102.4
The US with 102.4 million users, Japan with 20.1 million users, the UK with 18.8 million users, Germany with 16.5 million users, France with 6 million and the remaining all countries looking forward to the ban of TikTok. If TikTok is banned then Instagram and YouTube will replace its place.
40%
As per the latest Walmart earning report, US Walmart Connect sales rose to 40% in the Q1 for the fiscal year 2024 and the global advertising business grew over 30% in the same period. The total number of third-party sellers using the company’s ad capabilities has doubled over the past 12 months.
85%
Meta came up with a new idea called promotional ads, when the user clicks on the ad to claim an offer, which will be automatically applied at the time of purchase. If a purchase was not made, they will receive a reminder notification before the deal ends. This feature was first available in the U.S., U.K., India and Canada. Research found that 85% of shoppers actively chase promotions and offers before making a purchase.
$500B
State of App Revenue report stated that mobile app spending hit $500 billion globally in 2022, of the total 67% ($336 billion) from advertising and 33% ($167 billion) from in-app purchases. Among advertising spend, 65% is allocated for non-game apps which include TikTok, Instagram and the rest 35% of spend on gaming apps. Among in-app purchases 66% of spending for games account and 34% account for non-game apps.
49%
As the 2024 deadline approaches, many publishers and advertisers still figuring out how to deal with Google’s deprecation of cookies in Chrome. Double Verify stated that 49% of advertisers worldwide trust that activating their own first-party data is the best solution and 16.6% of the publishers feel the same. 27.1% of publishers top choice was publisher first-party data activation.
$2.8 T
As per Selig Center for Economic Growth, in the US Hispanic buying power is predicted to rise from $1 trillion to $2.8 trillion by 2026 and overall US consumer buying power will rise by 23% in the same period.