70% of Brands Sell Products Directly via Social Media

37%               

Sensor Tower data stated that despite of TikTok ban, advertiser's spending increased by 11% in March and the survey also found 75% of the marketers were willing to rise TikTok spending in the next month. In 2023, TikTok remains the teens’ favorite social media platform. 

40.5%    

As per Bloomberg, Apple’s PC shipments were reduced by 40.5% from Q4 2022 to Q1 2023. Shipments from all PC makers sunk by 29% to 56.9 million units in the same quarter. Even Lenovo, Dell seen a drop of 30%, HP 24.2%, and Asus dealt with 30.3%. 

2,100  

The US Bureau of Labor Statistics (BLS) announced a significant employment drop in advertising, PR, and related services by 2,100 jobs, despite of adding 236,000 jobs in March. In 2023, US ad agency employment rose by 800.  

82%     

HubSpot’s recent Social Media Report revealed that 82% of businesses believe that buyers are going to find brands using social media rather than search engines and 70% of brands sell products directly via social media. 80% of consumers purchase a product from the big four platforms like Facebook, Instagram, YouTube, and TikTok. 

800  

Google announced that the company has added 800 free streaming channels for Google TV from partners like Tubi, Plex and Haystack News. This service will be available for US users from selected TVs made by Sony, CL, Hisense and Philips. 

$1   

Recently Amazon wanted to include new measures such as charging a $1 fee for customers if they return items to a UPS store. As per data from the National Retail Federation, about 17% of the customers have returned their product of the total merchandise they purchased in 2022. 

1.7% 

As per the Adobe Digital Price Index, online prices fell by 1.7% in March compared to the last year. Industries like grocery, apparel and personal care products seen increase of 10.3%, 6.6% and 4.4% and whereas electronics, furniture/bedding products seen a drop of 12.9% and 0.9% according to the report.