QR codes play a prominent role

75%            

According to a Capterra survey, despite of TikTok ban in the US, 75% of marketers are willing to increase spending on TikTok in the next 12 months. This survey was taken from 300 marketers at businesses in the U.S. 

1 M     

Now Netflix's ad-supported subscription tier has hit 1 million monthly active video-on-demand users as of January and more over these are active users and not subscribers. AVOD has been a source of new user growth for Netflix and this tier accounted for 19% of new signups. 

102.6

These days QR codes play a prominent role in consumer's shopping, buying, and interactions with brands.  As per eMarketers predicts, in 2023, US consumers will use 94 million smartphone QR scanners and this number will increase to 102.6 million by 2026.   

10,000     

Meta platform revealed its latest blueprint and it stated that the year of efficiency includes an additional layoff of 10,000 jobs. The company has seen a decline in three consecutive quarters, a 4% YOY drop in the fourth quarter to $32.2 billion. 

$73      

Google is planning to hike the price of YouTube TV from $65 per month to $73 per month which will be reflected in April.  The price increase is due to provide the best quality service to their consumers. 

290.5 M  

5G connection allows mobile users faster and smoother access to data, due to this many users are jumping to the 5G network. As per eMarketers predictions in the U.S., there will be 290.5 million 5G device subscriptions by the end of 2026.  

33.7 M  

The Banking Trends to Watch for 2023 report stated that the banking industry needs to gain the trust of Gen Z, by imposing a strong emphasis on data privacy. In 2023, US Gen Z mobile banking users will reach 33.7 million and continue to grow at a compound annual growth rate of 12.4% through 2026.